BURLINGTON, Vt. (WCAX) – We’ve got the scoop on why Ben & Jerry’s Church Street location is looking a little different.
The flagship scoop shop has a temporary new look and only offers two non-dairy flavors. Nothing is for sale either. Instead, the store is offering free samples.
It’s a promotional move as Ben & Jerry’s changed the recipe of their non-dairy desserts to oat milk after previously using almond milk and sunflower butter, which changed the texture of the ice cream.
“We’ve heard really great feedback. Some people couldn’t even tell that it was non-dairy, which is exactly what we’re looking for,” said flavor guru Colleen Rossell.
“That’s right. I think we just fooled a man who was walking out today. He said, ‘You fooled me! There’s got to be dairy in here.’ So, that’s what we like to hear,” said flavor guru Craig Koskiniemi.
Free samples are available at the store tomorrow from noon to 8:00 p.m.